The obvious benefits of podcast interviews are exposure and credibility. True. Guesting on podcasts is also an express route to the audiences getting to ‘know, like and trust’ you and your brand. As a podcast guest you in the listeners’ ears for a solid 30-60 minutes so the familiarization experience is accelerated and highly personal.
The many benefits of podcast interviews related to marketing strategy rather than media status. Everyone wants to be on Tim Ferriss but in order to get big results you need to target ‘small’ audiences that are highly niched.
Not convinced yet?
Check out our top 5 benefits of being interviewed on podcasts
1.SEO & Backlinks
Podcasts have show notes. And show notes have linkbacks which means SEO fire. Your podcast interviews are great for search engine optimization. One interview equals one backlink. Boom!
Sometimes the benefit comes from the relationship with the host rather than the audience. It’s not just a one time deal either. There’s often an opportunity for more than one bite of the interview cherry. There are opportunities for joint ventures, lives, conference speaking.
3. Podcasts are Evergreen
Unlike the 24-hour news cycle, or TV, radio. Podcasts can be listened to years from now and still be relevant.
4. Know, Like & Trust
Spending 30-60 minutes listening to the host talk to you about you. endears listeners to you. By listening to you have a conversation with a podcaster they already like, they get to know your personality and will be more likely to want to work with you
5. Warm Introduction
The listeners have found you because they like the host. So, it’s a warm intro where the host is essentially endorsing you saying. “Hey, this guest is someone I’ve hand-picked to meet you!”