5 benefits of podcast interviews
The top benefits of podcast interviews are exposure and credibility. Podcast guesting as a strategy is the fasttrack to the coveted ‘know, like and trust’ factor you and your brand craves. As a podcast guest you in the listeners’ ears for a solid 30-60 minutes (a lot more than a TV or radio segment.) The experience in getting to know you is highly personal and hugely accelerated.
Choose strategy over status
Everyone wants to be a guest on Tim Ferriss’s podcast but in order to get the full benefits of podcast interviews, you need to target shows that are considered to have much ‘smaller’ audiences. In this case the old saying, ‘the riches are in the niches’ is true.
Lets break it down. Here’s the top 5 benefits of podcast interviews:
1. SEO & backlinks
Podcasts have show notes. And show notes have linkbacks which means SEO fire. One of the benefits of podcast interviews is that they are great for search engine optimization. One interview equals one backlink. Boom!
2. Relationship building
Sometimes the benefit comes from the relationship with the host rather than the audience. It’s not just a one time deal either. There’s often an opportunity for more than one bite of the interview cherry. More benefits of podcast interviews is that there are opportunities for joint ventures, lives, conference speaking.
3. Podcasts are evergreen
Unlike the 24-hour news cycle, or TV, radio. Podcasts can be listened to years from now and still be relevant. This is also excellent for repurposing the interview into new content.
4. Know, like & trust
Spending 30-60 minutes listening to the host talk to you about you endears listeners to you. By listening to you have a on-on-one conversation with a podcaster they already like, the listener will quickly get to know your personality (and be more likely to want to work with you.)
5. Warm introduction / referrals
The listeners have found you because they already like the host. So, having you as a guest on the show is essentially a warm intro where the host is endorsing you by saying, “Hey, this guest is someone I’ve hand-picked to meet you!” Yep, another in the “awesome benefits of podcast interviews” list.
Benefits of podcast interviews
Choose strategy over status and think small to yield the biggest and best results.