Get out of my cluttered inbox and into my ears! It’s official podcasts are officially mainstream and everyone is asking, “How can I get interviewed on podcasts?” Good question! 51% of the US population has listened to a podcast, which is 144 million people by the way, so we are past the tipping point and in the new era of audio.
Regardless of whether you hire a podcast booking agency like The Talent Squad, delegate to a member of your team or outsource to a VA to pitch you, the first step before compiling any media list or doing media outreach is to ask youself a few basic clarity questions.
If you want to get interviewed on podcasts you need to source, vet andshows.
5 Questions to ask if you want to get interviewed on podcasts
- Who do I want to reach?
- What do I want to talk about?
- Where are you talking to them?
- Why do I want to be interviewed?
- How do I get started?
Here’s what your answers will reveal:
- Who: Audience
- What: Topics
- Where: Show categores
- Why? Goals
- How? Strategy
This is topline basic info gathering that will be the basis of your plan. Podcast guesting is a longterm brand strategy and the ROI is HUGE and ongoing if interviews are done right. The payoff has the potential to roll on for years and years (podcasts are evergreen after all). In order for you to reap the rewards you need the scaffolding in place.
Take some time upfront to really get clear on your overall podcast guesting strategy what do you bring to the table, who can you help, and what does success look like for those you influence and your own personal brand?
Take a few more moements to break out your unique expertise, ideal client, and reverse engineer.
Source: Edison’s Infinite Dial 2019