The podcast one sheet. Also referred to as a pitch sheet, speaker sheet, press kit, media sheet, one-pager, media kit and all combinations of the above such as media one sheet, one-page press kit.
Whatever you choose to call it, a one sheet is an 8.5×11 PDF that provides the podcast host and producer a topline overview of you, your brand, and talking points.
A podcast one sheet boils down your essence into a single page. Make no mistake. You are absolutely being judged. This is a ‘book by its cover’ territory. Sure, podcasts are ‘audio’ but having a ‘head for radio’ no longer applies. Especially in the age of social media and personal branding.
Your one sheet is an asset in your podcast arsenal that provides the host enough info to decide if they want to move to step two and start vetting you as a guest.
Think of your podcast one sheet as your personal media kit that supports your pitch email to hosts and producers. This in no way should substitute your pitch, but rather be an accompaniment in your podcast pitch arsenal. Your one sheet is all fact (no fluff) and covers the who, what, where, why, why and how.
Podcast one sheet design
Your one sheet needs to curate your most fascinating topics into one beautifully designed page. This is not the time to hold back on your best content and save it for later. Now is the time to get it out there and showcase your brand personality in not only the copywriting, but also via the design, and layout. Make sure to integrate your brand colors and typography.
What to include on your one sheet
Your name at the top in big letters
This is akin to you setting the agenda for the interview on what you’d like to talk about. These are ‘suggested’ and of course you can be asked anything. Take this opportunity to ask for what you want and set yourself to showcase yourself to your ideal audience.
Dot points only
Keep each topic to one line
Ditch broad topics and get specific to the target audience.
Hooks & headlines only (think clickbait that actually delivers).
Got a book? Pull from your chapter titles
Have a signature talk? The title is a topic.
Break out multiple topics and put talking points under each heading.
Solving problems? Of course you are. Tell us how!