How to speak in soundbites
You’ve landed a podcast interview and are excited to spend a luxurious 30-60 minutes chatting with the host. Well, not so excited that you actually prepare. I mean, you know what you’re talking about and you are an expert in your field. So you’ll just ‘wing it’ because you’re a ‘great talker.’ Everyone tells you that. So you do your interview but what does the audience actually remember? If they can’t quote you, forget it! Going into an interview without having your soundbites prepared is a huge waste of an opportunity. Those ‘sound bites’ are what makes it into show notes, end up in promos, and get quoted and repurposed. What will the listener remember out of those 60 minutes.
Sit back, and take notes because this session of soundbite school is in.
When it comes to using podcast interviews as part of a PR strategy, one of the best ways is to integrate sound bites into your stories and answers seemlessly throughout. You’ve probably got your ‘elevator pitch’ nailed. Great! Let me unlock the next level.
Sound bite 101
A sound bite is a short statement that pretty much sums up your messaging in a memorable way. It’s your key message boiled down to the bare bones in a way the listener can easily repeat it back. Think of it like a movie quote or catch phrase. Every podcast, host, and audience is different so for maximum results the smart play is to customize your soundbites for each outlet.
Analyze the political pros
Love them or hate them, when it comes to handling the media, there’s a lot to learn from politicians. Start to pay attention and you’ll notice them deploying these techniques when they front the media. It’s the part that the news outlets grab and can be as little as 9 secconds. So you have to make it catchy and you have to make it count. You’ll hear them use the rule of threes, rhyming, analogies, absolutes and cliches. Start to use these techiques in your quest. The goal is to be quotable. You gotta risk it for the biscuit.
Ain’t stats the truth!
Shock them. Impress them. Integrate your sound bites into your podcast interview with stats or numbers.
Practice what you’re about to preach
You can’t control what the interviewer will ask but you can control how you prepare. Just like your ‘elevator pitch’ practice sound bites for each interview before so you nail the integration. It’s worth it to put in the effort to get it right.