How to speak in soundbites
You’ve probably got your elevator pitch nailed. Great! It’s time to unlock the next level and activate your soundbite strategy. When you know how to speak in soundbites your entire interview game will change.
We see a lot of people land a podcast interview, are excited to spend 30-60 minutes chatting bout their area of expertise. Are an expert in their field and a and are a great talker so decide to wing it and not much happens. Being a knowledgeable and entertaining guest isn’t enough. You need to be quotable and memorable.
What is a soundbite?
A soundbite is a short statement that pretty much sums up your messaging in a memorable way. It’s your key message boiled down to the bare bones in a way the listener can easily repeat it back. Think of it as a movie quote or catchphrase.
Learn from the political pros
Love them or hate them, when it comes to handling the media, there’s a lot to learn from politicians. Start to pay attention and you’ll notice them deploying these techniques when they front the media. It’s the part that the news outlets grab and can be as little as 9 seconds. So you have to make it catchy and you have to make it count. You’ll hear them use the rule of threes, rhyming, analogies, absolutes, and cliches. Start to use these techniques in your quest. The goal is to be quotable.
Ain’t stats the truth!
Shock them. Impress them. Integrate your sound bites into your podcast interview with stats or numbers.
Practice what you’re about to preach
You can’t control what the interviewer will ask but you can control how you prepare. When you know how to speak in soundbites you can nail it. Just like your ‘elevator pitch’ practice soundbites for each interview before so you nail the integration.
- Make it count
- Make it catchy
- Rule of threes
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