You’re here because you want to know how to pitch a podcast. Great! However, before you start copying generic podcast pitch templates that will likely suggest you start with, “Hi host, I loved your recent episode about XYZ”, you need to lock-down your personal brand strategy. Sounds obvious, right? There are a few things you may not know but need to have in order if your interview pitch for podcasts is going to be a success.
Personal brand strategy
Honestly, the overall brand development process is one that a lot of authors and entrepreneurs think they have nailed but is often underbaked. Let me ask you this; Do you have every single element of your brand worked out? Do you have a brand bible? Is your messaging consistent across every single platform? Does your copywriting work with your graphics, work with your photography, work with your vocal delivery? This is the whole shebang! And we haven’t even spoken about topics, talking points, hooks, keywords or soundbites yet. At The Talent Squad HQ, we often say “wining it is a waste.” The same can be said about pitching. Firing off templated pitch emails without a strategy results in directionless interviews. The foundation needs to be in place to ensure the most juice is squeezed out of the recording, release, promotion and repurposing.
Your brand voice & brand message need to be locked-down
Truly integrating podcasts interviews as part of your overall PR strategy means sticking to your brand bible across all platforms. So, before you jump in and start compiling a list of podcasts, and sending those pitch emails to make sure your every element has been refined and is consistent.
Interview pitch for podcasts
You have one chance to get it right. If you make it past the gatekeepers (step one) then you want to move on to be vetted (step 2). This won’t happen if your brand voice and brand message don’t match the audience profile. On the most basic level, you need to expertly craft the email subject line.
The subject line encapsulates your brand
These few carefully selected words are an example of your brand strategy in action. Sure, this is a hook but there’s so much that goes into it. This pitch email encompases your choice of words, tone, topic, and target audience.
The best pitch template means nothing if you don’t have a personal brand stratey
It’s not always about following a scripted email template. Get your brand house in order first.