Podcast Guesting Strategy

How to develop your podcast guest strategy

Podcast interviews ROI (what to expect?)

How to analyze the podcast maketplace

CTA, one sheets, landing pages explained

During the Interview

Why “winging” it is a waste!

How to use keywords during your interivew for SEO

How to integrate soundbites

Podcast guest interview protocol

Positioning & Messaging

How to go from complex to consie  

USPs & key messaging

Formulate author talking points

Identifying angles for editorial

After the Interview

Tracking, leveraging & repurposing

From pitched to published. How to track your podcast interviews

How to repurpose your podcast interview

Your interview isn’t the end, here’s what to do next

Pitching

Are you ready to pitch? The ultimate online audit

The 5 items you need in your press kit

Pitch the problem not the person

AGENT FAQS

Can you get me on Tim Ferriss, Joe Rogan, & Gary Vaynerchuk etc

What are the biggest shows you book?

Which celebs have you’ve booked on shows?

Which celebs have you interviewed?

What did you learn as a celebrity interviewer in Hollywood?

Author Messaging

Why the author is as important as the book

How to break down your book content

Identify angles for editorial content

Formulate author’s talking points

Distill issues & topics to leverage the news cycle

Media Training For Authors

Mention your book (& how often)

Be a ‘source’ not a salesman

Stay on message

Reframe the interview

Take control if things go south

Pitching Media

When to start publicity for your book launch

Everything the media needs to prepare for your inteview

Virtual book tour (Blog & podcasts)

ARCs for review & endorsement

Traditional & digital coverage