You have a brilliant idea for a podcast guesting pitch! Great! You write your pitch and reach out to the media but no one bites. Why? Your story idea was so perfect, right!
That may be the case but when it comes to the art and science of pitching the media timing is crucial. The secret is that it really is all about pitching hooks.
You’re convinced your story still stands and in this case it really is a “it’s not ‘you’ it’s ‘them'” scenario. What should you do? Accept the ‘no’ or go back in?
My advice? Take that same idea that resulted in crickets, repackage it, and send it out to market again as a dazzling new well-timed hook. Here’s how to do it:
Repackage Don’t Re-gift
Send the same pitch that resulted in crickets and expect to get the same result?That’s re-gifting! The hard truth is that it wasn’t interesting the first time so won’t get a yes served up, in the same way, a second time. You need to change your pitching hook and offer up something different.
Work on angling your story so that the timing of your pitch becomes relevant right now. If the timing is generic so is the story, make the timing now!
Look for marquee moments on the annual calendar so you can tie it to your story.
Think local, think trends, think seasons. Milestones and newsworthy issues work well. There are lots of options you can hang your hook on.
Pitch the problem not the person!
Going in saying X client is great results in a ‘so what, who cares’ response from the media. What problem are you solving, for who, when, and why? Pitching hooks is a skill.
Clickbait that actually delivers
So you have a well-timed hook to link your story too. Great! Sell the sizzle, not the sausage! Use your phenomenal headline writing skills to craft a hook that will get the email opened.
The key is to that your subject line and hook must deliver on the promise. This is all about the payoff. Dazzle & deliver.
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