Congrats! You landed an awesome podcast interview. Nailed your recording and now it’s gone live. Your podcast guesting strategy is in action and you’re waiting for your inbox to start pinging with sales notifications. Right!? Wrong.
Thinking that your work is done when you hang up your headphones after your podcast guest interview is like completing the final edit of a movie but not telling anyone it’s in the cinema.
There’s a reason movies have pre-promotion and opening weekend is so important for the success of a film. It’s the same with the podcast guesting strategy. Think of it as a step-by-step process. The interview is not the endpoint. It’s actually the beginning. Even if the true target of your podcast quest is the host, you are being judged on your willingness and ability to share, promote and repurpose.
Podcast Guesting: After the interview
At Talent Squad HQ we like to think of your podcast interview publishing day as your opening weekend at the box office. Every interview release date is a new opportunity and you have a window of time to get maximum results. Wait, but aren’t podcasts evergreen? Yes! and movies go from cinema to digital but there is still the optimal time period to harness momentum and leverage for all it’s worth.
You have a week before another episode is released and the hosts focuses on the next interview in the lineup.
Here’s how to make the most out of your podcast guesting experience.
Your first point of call should always be to share the hosts original content. They will more than likely have designed original episode artwork, written show notes, and created Instagram, Facebook, and Twitter posts.
- Tag host, show and brand
- Use designated hashtags
- Add their original links (website not iTunes)
Once you have shared the original content it’s a great idea to then use existing elements and re-package into something new. Attribution is key here when it comes to repurposing.
You could write a blog post and embed the episode that way the host gets the episode download as it’s still their content (just housed elsewhere). It’s also an opportunity to add a link to their site, which also helps them.
Here are a few examples of how to repurpose your podcast interview.
- Pull quotes from your interview & write a blog post.
- Pull a quote and create an Instagram post.
- Write a review on iTunes [take a screenshot] create a post and share it.
Your own words (their links)
- Add episode link to your email signature
- Add to your newsletter
- Shoutout/ mentions in masterminds
- Your own social posts