How to plan your podcast guesting SEO strategy
Podcast guesting is a solid PR strategy and also a great SEO tactic. but are you effectively using your podcast interviews for SEO? In order to maximize the benefits, a strategy needs to be carefully mapped out well in advance of the interview recording.
A great interview isn’t enough
Being a ‘great guest’ or ‘good talent’ just isn’t enough. There needs to be a tight strategy in place with steps on how to maximize the SEO opportunities that come with podcasting.
Podcast interviews for SEO
At Talent Squad HQ we tell our roster of guest expert clients that when it comes to podcast interviews, “Winging it is a Waste!” Having a strategic plan in place prior to your podcast interview recording means you will maximize your media appearance for SEO purposes as well as exposure and personal branding.
This pre-planned strategy results in the natural integration of keywords into the conversation between the guest and the host. We always want The Talent Squad clients to have biggest SEO impact possible. With podcast guesting and SEO both being a long term plays, it’s important to have a high-level game plan and strategy for implementation to gain the best long-term results.
Brainstorm SEO Keywords
When using podcast interviews for SEO the first step is to list what you want to mention during the interview. Sounds basic but it’s absolutely crucial. We are big believers in reverse engineering so this is a prime place to utilize that technique:
- Keywords for SEO
- Influential people
Strategic shout outs
During your podcast interview, incorporate relevant references to people, book titles, brands and businesses. These can be organically incorporated into your interviews as working examples. While you are recording (assuming it’s audio only) make a quick note of your shout outs so you can follow up and leverage. Strategic shout outs come into play during the promotion of your interview (you’ll need to listen to the show to confirm which mentions made the final edit.)
During the record
What exact words and phrases do you want to use for SEO purposes during your interview? Be strategic about this as these are the keywords that will show up in multiple formats across platforms. Examples might include the podcast’s show notes, interview transcripts, and of course social promos.
To make sure you hit your target keywords, have your keyword checklist visible during your podcast interview. Work on your interview performance so you can seamlessly incorporate your chosen keywords and mentions in the conversation.
After the record
To ensure your podcast interviews for SEO purposes hit the intended target the post-record follow-up needs to be on point. When you send your follow up ‘thank you’ email to the podcast host, ensure to send all the links you mentioned during the show that way the host can easily add it to the show notes.
Interview is Live
Reach out to the influencers, authors, and businesses you mentioned during your podcast interview and let them know exactly what you shared. Provide them with the link to the live podcast episode and ensure you tag them on your socials.
The strategic shout out is an opportunity for you to connect with influencers you may not normally have access to, provide value by shining a light on them and their business. They may share the interview with their audience, which in turn grants you access and provides exposure for the podcast, which will make the host happy.
We suggest waiting until the podcast interview is officially live so you can take a listen to the podcast and ensure your mention made it to the final cut.
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