Is your podcast pitch making it past the gatekeepers or falling flat at the first hurdle? Having a topic isn’t enough. Your expertise, branding, and need to be packaged up into fascinating hooks and headlines that will make the reader click so fast.
The subject line is a crucial yet often overlooked element in the pitch process.
Headline formats are successful for a reason. They work! Start with crafting topics for your podcast one sheet, re-work that into your podcast pitch subject line and round it out in your blog and social posts.
There absolutely needs to be an ‘eyebrow raise’ factor for every topic.
I’m going to share with you how to structure your topics into dazzling headlines by using pitch formulas. You’re sure to recognize this copywriting technique as it’s been used successfully in media forever. Jon Morrow is the standout inspiration for this.
Get ready to spin your talk topics into 24-carat gold.
When you start using this formula you’ll be set with a much better chance of getting booked. Plus, it’s a skill you can develop, add to your creative arsenal and implement in your overall content strategy.
This is your ultimate a how-to guide on clickbait that actually delivers, which wraps up the foundation of your pitch process.
How to write hooks for your podcast pitch
This headline hack is a simple and effective copywriting technique. The not-so-secret-yet-effective way is to craft one- line that grabs the reader’s attention. That’s it!
A hook is a headline purpose-built to entice the reader into taking action to find out more. Think front-page of a newspaper or what you see on Facebook.
This headline formula allows you as the writer to encapsulate a story or topic into a quick and easy-to-understand headline. If the finished product doesn’t result in you wanting to click your own headline then go back and re-write. It should be so good, that even though you know the answer you STILL feel compelled to click.
The formula is writing simple equation style sentences, which are essentially teases.
There is a significant keyword element involved in this process. I’ve created cheat sheets and word banks for you at the end of this workbook so you can reference.
In this case, we’re communicating with the podcast host with the intent that our headline will pique their interest and get a ‘yes’ to book you s a guest on the show.
The headlines you’ll craft can be used on your one sheet, in the body of the pitch and as the basis of your email subject lines. Our ‘reader’ is the podcast host with the outcome of them (wanting to know more) and getting you booked on the show!
5 Ways to Hook Your Headlines
I’ll teach you something you don’t know how to do (because I’m an expert and you’re not).
This is excellent to position yourself as the expert and gives you an opportunity to showcase your knowledge on how to apply a process in a practical way. Help the audience achieve an outcome. The listener should be able to do something at the end of the interview based on what you told them.
Bite-size digestible content that has little time commitment and you know what you’re getting up front. Short and to the point. The candy bar of the content world.
The classic ‘away’ motivator. What are the things you want to avoid? The threats, warnings, shocking truths, lies, what people won’t tell you.
Absolutely irresistible! Everyone wants to know if he or she are doing something wrong (and don’t even know it.) Then, once they find it out what can they do to solve the problem? Your solution that’s what!.
The ‘toward’ motivators. The tips you can implement that will make you happy quickly. These solution-oriented headlines are shortcuts, they simplify and are cheat sheets, hacks, 5-minute fixes, or quick guides to, getting rid of and ending problems.