Is your podcast pitch making it past the gatekeepers or falling flat? The initial goal of the pitch is to get the host/ producer to want to know more. Unfortunatley, just having an awesome topic isn’t enough.
Your expertise needs to be packaged into hooks that will make the reader want to know more. That said, the e-mail subject line of the podcast pitch is a crucial.
As a podcast PR agency who pitch every day, we find that this often overlooked. Here’s what we know for sure. Headline formats are successful for a reaon. They work!
We suggest you start by crafting topics for your one sheet. Once that’s locked-in re-work those topics into your podcast pitch subject line.
Test Your Podcast Pitch
There absolutely needs to be an ‘eyebrow raise’ factor for every topic you pitch. Using pitch formulas to structure your topics into dazzling headlines is hugely effective. You’re sure to recognize this copywriting technique as it’s been used successfully in media since forever (Jon Morrow is the standout inspiration for this tcopywriting technique).
When you start using this formula you’ll set yourself up with a much better chance of getting booked on podcasts. It’s a skill you can develop, add to your creative arsenal, and implement in your overall content strategy.
This is your ultimate a how-to guide on clickbait that actually delivers, which wraps up the foundation of your pitch process.
How to write hooks for your podcast pitch
When it comes to the podcast pitch, this headline hack is a simple and effective copywriting technique. The is a not-so-secret way to craft one-liners, which instantly grabs the reader’s attention.
A hook is a headline built to entice the reader into taking action. In this case we want them to find out more. Think front-page newspaper and Facenbook headlines. At The Talent Squad we call it ‘clickbait that actually delivers.’
This headline formula allows you as the writer to encapsulate a story or topic into a quick and easy-to-understand headline. So, if the finished product doesn’t result in you wanting to click your own headline, then go back and re-write it. It should be so good, that even though you know the answer you STILL feel compelled to click.
A great podcast pitch is essentially writing simple equation style sentences.
Keywords in Headlines
Create your own wordbanks to use as reference when writing your podcast pitch. The intent that our headline will pique thei host/ producers interest and get a ‘yes’. The headlines can be used on your one sheet, in the body of the pitch, and as the basis of your email subject lines.
Our ‘reader’ is the podcast host with the outcome of them (wanting to know more) and getting you booked on the show!
Podcast Pitch: 5 Ways to Hook Your Headlines
I’ll teach you something you don’t know how to do (because I’m an expert and you’re not).
This is excellent to position yourself as the expert and gives you an opportunity to showcase your knowledge on how to apply a process in a practical way. Help the audience achieve an outcome. The listener should be able to do something at the end of the interview based on what you told them.
Bite-size digestible content that has little time commitment and you know what you’re getting up front. Short and to the point. The candy bar of the content world.
The classic ‘away’ motivator. What are the things you want to avoid? The threats, warnings, shocking truths, lies, what people won’t tell you.
Absolutely irresistible! Everyone wants to know if he or she are doing something wrong (and don’t even know it.) Then, once they find it out what can they do to solve the problem? Your solution that’s what!.
The ‘toward’ motivators. The tips you can implement that will make you happy quickly. These solution-oriented headlines are shortcuts, they simplify and are cheat sheets, hacks, 5-minute fixes, or quick guides to, getting rid of and ending problems.