- You’ve been thinking about pitching media but keep putting it off (you’re not ‘ready’.)
- You’re scared that you don’t who to reach out to or what to send them.
- You know you only have one chance to ‘get it right’ with the pitch so you do nothing (that way you won’t get it wrong.)
- Anyway, you’re not confident your talking points are interesting enough for a “yes”.
- Actually, maybe you don’t even know what to talk about (even though you literally wrote a book about it).
- You’re completely focused on getting your book written.
- Youre managing all the moving partsinvolved in the publishing cycle.
- Your book is your focus (not yourself as an author.)
- You even see other authors (whose books probably aren’t as good as yours) land book reviews, get media coverage and interviewed on podcasts.
Publicity for book launch
IS THIS YOU?
Book publicity services
We Get It
You wrote a book. You’ve shared your expertise, story, your damn heart & soul, and even your hard earned money to get it done.
As an author, you’ve literally typed thousands upon thousands of words. Spent hundreds of hours getting your to your word count goal. You’ve gone through first round edits, copy edits, edit edits, and polishing. You’ve spent months and maybe years working on your book. Then there’s the cover art, the formatting, fonts (who knew there were so many fonts), layouts, the ISBN, and the e-book.
By now you are just so happy to have the thing done and just want your book out in the world so people can read it. We get it. In order to make everything you’ve been hrough worthwhile, you need to prepare yourself for one more step.
When it comes to publicity, the author is as important as the book. After all, no one wants to interview a book!
Book publicity
THE PUBLICITY STRATEGIST
As your publicity strategist. Here’s what happens. I come in, synthesize your work, strip it right back, repackage it into messaging and soundbites. Then as a publicist i’ll target the right media outlets to pitch and go after them to push your message, book, and overall agenda out to the media for publicity.
Welcome to the whip-you-into shape world of the book publicity. You’re about to get a 12-month publicity strategy in place so you can show up as the author and expert you already know you are. Having a publicity strategist and book publicist in your corner means you’ll be able to handle the press like a pro, speak in soundbites, and reap the rewards well beyond the initial interviews.
Much like the entire process of writing a book, book publicity doesn’t just ‘happen’. There’s a magician of a publicisty strategist & book publicist working behind-the-scenes to create your campaign.
PR for Authors
BENEFITS
This package creates the blueprint for your publicity campaign
- Work with a publicity strategist one-on-one
- Walk away with your brand bible
- 12-month publicity plan
What you get
What we do
We set you up so you are prepared to pitch the media
Author platform audit
Messaging development
Press kit creation
Press plan
Media training
PUBLICITY STRATEGIST
3 Phase Process
I’ve created the Author Publicity Package as a turnkey system to help you in the most cost-effectively way pitch the media and land publicity for you and in turn your book. This is not a course where you are left to fend for yourself and figure it out alone. Instead, you’ll be paired with your own publicity strategist who will take you through the entire process.
Phase 1: Discovery + Audit
Let’s see what you’re working with!
Your road to being publicity-ready starts with a your online author audit.
To start you’ll send us everything about yourself including a copy of your book, manuscript, or sample pages. After reviewing that material, auditing your socials & platform, we’ll interview you in-depth.
PHASE 1 INCLUDES:
Tell us all the things
Platform audit
We interview you
What we do:
Asses your current assets
Break down your story, expertise, and book content
Strip your right back & extract only the best parts
Distill elements into the essence of what really matters
Remove anything that gets in the way of your core message
Cut confusing elements
Phase 2: Publicity Strategy
Punch it up for the press
We’ll create your publicity hooks, polish your messaging, and punch it up so it has maximum media appeal.
Once we’ve gotten to know you, your book and your individual media goals, we’ll start crafting killer hooks and press strategies.
PHASE 2 INCLUDES:
Organize information in a way that appeals to the media
Distill issues and topics from book to leverage the news cycle
Create simple, memorable and relevant messaging you can repeat
What we do:
Clarify target audience
Establish author USPs
Creat publicity hooks
Identify angles to pitch the media
Formulate author’s talking points
Develop media-ready sound bites
Create interview questions
Media ready stories
Personal brand bible
12-month Publicity calendar
Phase 3: 12-Month Action Plan
12 Month Action Plan
We create and present you with your press plan so you can start to outreach the media.
We complile everything we’ve worked and package it up into a personalized an easy-to understand implementable 12-month publicity plan.
PHASE 3 INCLUDES:
Personalized Press Plan:
Target audience
Publicity hooks
Interview Q&As
Sound bites
Media ready stories
Personal brand bible
12-month publicity calendar
We also advise you on:
PR campaign: Traditional & digital
Virtual book tours: Blog & podcast
Influencer outreach: BookTubers
ARC distribution
Reviews
Giveaways
Partnerships
We prepare authors for publicity.
Additional services
Package Upgrades
Press Kit Creation
Pitch assets and collatoral
We’ll create your media kit with all the assets you need to outreach the media.
Deliverables include:
Author biography (multiple versions)
Book’s synopsis
Fact sheets (PDF)
Podcast one sheet (PDF)
Author photo gallery
Book images
Media clips (your previous interviews)
What we do:
Collect your assets (book covers, approved promo pics).
Craft copy for bios, one sheets, fact sheets,
Design assets (one sheets, fact sheets)
*Additional cost
Media Training
Media Training Sessions
It’s not just about landing the interview. It’s about nailing it!
What’s included:
Media training session
Practice interview
Interview feedback
PDF resources
What you’ll learn:
When to mention your book & how often
How to integrate your keywords
How to talk in sound bites
How to be a ‘source’ not a salesman
How to stay on message
Techniaues to reframe the interview
How to take control if things go south
*Additional cost
Book Launch PR Blitz
3 month Pre-launch & Launch packages
Traditional and Digital Media Outrech
Television, print, radio & online
Example Outrech:
Send ARCS for reviews
Send ARCS for endorsement
Pitch interviews & features
Pitch books lists
Pitch author articles
Pitch guest blog posts
*Additional cost