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Publicity Strategist Package

Publicity for book launch

IS THIS YOU?

  • You’ve been thinking about pitching media but keep putting it off (you’re not ‘ready’.)
  • You’re scared that you don’t who to reach out to or what to send them.
  • You know you only have one chance to ‘get it right’ with the pitch so you do nothing (that way you won’t get it wrong.)
  • Anyway, you’re not confident your talking points are interesting enough for a “yes”.
  • Actually,  maybe you don’t even know what to talk about (even though you literally wrote a book about it).
  • You’re completely focused on getting your book written.
  • Youre managing all the moving partsinvolved in the publishing cycle.
  • Your book is your focus (not yourself as an author.)
  • You even see other authors (whose books probably aren’t as good as yours) land book reviews, get media coverage and interviewed on podcasts.

Book publicity services

We Get It

You wrote a book. You’ve shared your expertise, story, your damn heart & soul, and even your hard earned money to get it done.

As an author, you’ve literally typed thousands upon thousands of words. Spent hundreds of hours getting your to your word count goal. You’ve gone through first  round edits, copy edits, edit edits, and polishing. You’ve spent months and maybe years working on your book. Then there’s the cover art, the formatting, fonts (who knew there were so many fonts), layouts, the ISBN, and  the e-book.

By now you are just so happy to have the thing done and just want your book out in the world so people can read it. We get it. In order to make everything you’ve been  hrough worthwhile, you need to prepare yourself for one more step.

When it comes to publicity, the author is as important as the book. After all, no one wants to interview a book!

CHAT WITH KELLY

Book publicity

THE PUBLICITY STRATEGIST

As your publicity strategist. Here’s what happens. I come in, synthesize your work, strip it right back, repackage it into messaging and soundbites. Then as a publicist i’ll target the right media outlets to pitch and go after them to push your message, book, and overall agenda out to the media for publicity. 

Welcome to the whip-you-into shape world of the book publicity. You’re about to get a 12-month publicity strategy in place so you can show up as the author and  expert you already know you are. Having a publicity strategist and book publicist in your corner means you’ll be able to handle the press like a pro, speak in soundbites, and reap the rewards well beyond the initial interviews. 

Much like the entire process of writing a book, book publicity doesn’t just ‘happen’. There’s a magician of a publicisty strategist & book publicist working behind-the-scenes to create your campaign.

CHAT WITH KELLY

Publicity Strategist

TELL US ABOUT YOUR BOOK

PR for Authors

BENEFITS

This package creates the blueprint for your publicity campaign 

  • Work with a publicity strategist one-on-one
  • Walk away with your brand bible
  • 12-month publicity plan

What you get

What we do

We set you up so you are prepared to pitch the media

Author platform audit

Messaging development

Press kit creation

Press plan

Media training

Book Publicist

PUBLICITY STRATEGIST

3 Phase Process

I’ve created the Author Publicity Package as a turnkey system to help you in the most cost-effectively way pitch the media and land publicity for you and in turn your book. This is not a course where you are left to fend for yourself and figure it out alone. Instead, you’ll be paired with your own publicity strategist who will take you through the entire process. 

Phase 1: Discovery + Audit

Let’s see what you’re working with!

Your road to being publicity-ready starts with a your online author audit.

To start you’ll send us everything about yourself including a copy of your book, manuscript, or sample pages. After reviewing that material, auditing your socials & platform, we’ll interview you in-depth. 

PHASE 1 INCLUDES:

Tell us all the things

Platform audit

We interview you

What we do:

Asses your current assets

Break down your story, expertise, and book content

Strip your right back & extract only the best parts

Distill elements into the essence of what really matters

Remove anything that gets in the way of your core message

Cut confusing elements

Phase 2: Publicity Strategy

Punch it up for the press 

We’ll create your publicity hooks, polish your messaging, and punch it up so it has maximum media appeal.

Once we’ve gotten to know you, your book and your individual media goals, we’ll start crafting killer hooks and press strategies. 

PHASE 2 INCLUDES:

Organize information in a way that appeals to the media

Distill issues and topics from book to leverage the news cycle

Create simple, memorable and relevant messaging you can repeat

What we do:

Clarify target audience 

Establish author USPs 

Creat publicity hooks

Identify angles to pitch the media

Formulate author’s talking points

Develop media-ready sound bites

Create interview questions

Media ready stories

Personal brand bible

12-month Publicity calendar

Phase 3: 12-Month Action Plan

12 Month Action Plan 

We create and present you with your press plan so you can start to outreach the media.

We complile everything we’ve worked and package it up into a personalized an easy-to understand implementable 12-month publicity plan.

PHASE 3 INCLUDES:

Personalized Press Plan:

Target audience

Publicity hooks

Interview Q&As

Sound bites

Media ready stories

Personal brand bible

12-month publicity calendar

We also advise you on:

PR campaign: Traditional & digital

Virtual book tours: Blog & podcast

Influencer outreach: BookTubers

ARC distribution

Reviews

Giveaways

Partnerships

We prepare authors for publicity.

CASE STUDIES

Additional services

Package Upgrades

Press Kit Creation

Pitch assets and collatoral  

We’ll create your media kit with all the assets you need to outreach the media.   

Deliverables include: 

Author biography (multiple versions)

Book’s synopsis

Fact sheets (PDF)

Podcast one sheet (PDF)

Author photo gallery

Book images  

Media clips (your previous interviews)

What we do:

Collect your assets (book covers, approved promo pics).

Craft copy for bios, one sheets, fact sheets,

Design assets (one sheets, fact sheets)

*Additional cost

Media Training

Media Training Sessions

It’s not just about landing the interview. It’s about nailing it!  

What’s included:

Media training session

Practice interview

Interview feedback

PDF resources

What you’ll learn:

When to mention your book & how often

How to integrate your keywords

How to talk in sound bites

How to be a ‘source’ not a salesman

How to stay on message

Techniaues to reframe the interview

How to take control if things go south

*Additional cost

Book Launch PR Blitz

3  month Pre-launch & Launch packages

Traditional and Digital Media Outrech

Television, print, radio & online

Example Outrech:

Send ARCS for reviews  

Send ARCS for endorsement  

Pitch interviews & features

Pitch books lists

Pitch author articles 

Pitch guest blog posts

*Additional cost

  • About
  • Services
    • Podcast Tour
    • Consulting
  • Case Studies
    • Authors
      • Kelly Notaras
      • AIileen Erin
      • Rob Kandell
    • Experts
      • Kasia Urbaniak
      • Sanjay Rawal
      • Jane Lu
    • Shows We’ve booked
      • Spartan Up!
      • Taste of Taylor
      • Stay Inspired
  • Academy
  • Work With Us
  • Blog
  • Contact
Copyright 2019 The Talent Squad | All Rights Reserved
  • About
  • Services
    • Podcast Tour
    • Consulting
  • Case Studies
    • Authors
      • Kelly Notaras
      • AIileen Erin
      • Rob Kandell
    • Experts
      • Kasia Urbaniak
      • Sanjay Rawal
      • Jane Lu
    • Shows We’ve booked
      • Spartan Up!
      • Taste of Taylor
      • Stay Inspired
  • Academy
  • Work With Us
  • Blog
  • Contact
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