Heard Kelly on a podcast? CLICK HERE!
Podcast AgencyPodcast AgencyPodcast AgencyPodcast Agency
  • About
  • Services
    • Podcast Tour
    • Consulting
  • Case Studies
    • Authors
      • Kelly Notaras
      • AIileen Erin
      • Rob Kandell
    • Experts
      • Kasia Urbaniak
      • Sanjay Rawal
      • Jane Lu
    • Shows We’ve booked
      • Spartan Up!
      • Taste of Taylor
      • Stay Inspired
  • Academy
  • Work With Us
  • Blog
  • Contact

Case Study

Kasia Urbaniak

Kasia Urbaniak

The Client

Kasia Urbaniak is the founder and CEO of The Academy, a school that teaches women the foundations of power and influence. Her perspective on power is unique. Over the course of nearly 20 years, she has worked as professional Dominatrix, practiced Taoist alchemy in one of the oldest female-led monasteries in China and obtained dozens of certifications in different disciplines, including Medical Qi Gong and Systemic Constellations.

Since founding The Academy in 2013, Kasia has taught hundreds of women practical tools to step into leadership positions in their relationships, families, workplaces, and wider communities.

Sales & Book Deal

The Goal

  • Re-positioning as expert in ‘women & power’
  • Personal brand exposure
  • Building foundation of media
  • Leveraging momentum for traditional media
  • Backlinks for SEO
  • Course sales
  • Content for repurposing & advertising campaigns

The Podcast Interviews

Highly targeted shows

The Strategy

We went after shows recorded in-studio such as Maria Menounous and Sex With Emily both recorded out of LA. Networks were bit on our hit list. Kasia had done interviews with the BBC in London so was an absolute pro on the mic. We focused on pitching and booking podcast interviews focused on women, sexuality, and power.

Amazing podcast tour

The Results

  • Paying students
  • Invited back for more interviews
  • Leveraging interviews for bigger shows
  • Turning earned media into advertising (paid ad campaigns)
  • Book deal

Join The Squad

WORK WITH US

Niche down

Client Feedback

“Kasia slaughtered it on Maria Menounous. How many more of these can you get us?”

“Thanks so much for all you do; these podcasts have been a great experience!”

Paying Students

Huge Impact

“These podcasts are awesome and they have a big impact. Let’s keep them coming.  As many as possible!

We are promoting them with paid ad campaigns because they bring in so many paying students!”

  • About
  • Services
    • Podcast Tour
    • Consulting
  • Case Studies
    • Authors
      • Kelly Notaras
      • AIileen Erin
      • Rob Kandell
    • Experts
      • Kasia Urbaniak
      • Sanjay Rawal
      • Jane Lu
    • Shows We’ve booked
      • Spartan Up!
      • Taste of Taylor
      • Stay Inspired
  • Academy
  • Work With Us
  • Blog
  • Contact
Copyright 2019 The Talent Squad | All Rights Reserved
  • About
  • Services
    • Podcast Tour
    • Consulting
  • Case Studies
    • Authors
      • Kelly Notaras
      • AIileen Erin
      • Rob Kandell
    • Experts
      • Kasia Urbaniak
      • Sanjay Rawal
      • Jane Lu
    • Shows We’ve booked
      • Spartan Up!
      • Taste of Taylor
      • Stay Inspired
  • Academy
  • Work With Us
  • Blog
  • Contact
Podcast Agency