Rob Kandell

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Case Study

The Client

Coach & Author

Rob has been a client of The Talent Squad for two years. He is a coach, entrepreneur, best selling author of unHidden and host of the Tuff Love podcast. Rob spent time working in corporate America and went on to build an international 8-figure business in the relationships, intimacy, and sexuality sphere. He has taught more than 10,000 students via 400 workshops, coaching sessions and lectures.

“Before I started working with Talent Squad, the only interviews I was doing was with people I knew. The few outside my circle I had gotten had taken quite a bit of time and attention. Therefore, I wasn’t connecting with anyone outside my bubble. The Talent Squad enabled me to move WAY past this circle of friends which has opened up a lot of opportunities.”

Downloads

The Goal

New clients

Referrals

Invite hosts to be interviewed on his podcast

Joint ventures

Grow podcast audience

Sell books

Leverage for speaking gigs

JOIN THE SQUAD

TELL US ABOUT YOUR BOOK

Rob Kandell

The Podcast Interviews

Hosts & Listeners

The Strategy

As a podcast host himself, Rob knows that the relationship with the host can show faster results than that of the audience. This shows up as referrals, the hosts inviting rob back on their show for a second interview, and Rob inviting the guest on his show Tuff Love. Hosts often become clients too.

People often want big downloads but overlook the value of the one-on-one relationship with hosts. I know podcast guesting is a long play so I did dozens of shows so the audience would get to know me before I made the ask for them to buy my book.

“I had a podcast agent before The Talent Squad and she had done such a mediocre job that I didn’t have many expectations. I was charmed by both Kelly and Rebecca and immediately knew that I wanted to work with both of them. I have never regretted that decision.”

$30K in revenue

The Results

5 coaching clients

$30K revenue

10 recurring podcast interview slots

Course attendees

Referrals

“I’ve gotten five new coaching clients through my work with The Talent Squad aggregating over $30,000 in revenue. I’ve also done around 10 recurring slots on podcasts and invited more than 20 hosts on my own show to be interviewed. Several hosts have since attended my courses and referred me. It’s been a win-win situation.”

When it comes to publicity, the author is as important as the book. After all, no one wants to interview a book!

CHAT WITH KELLY

In-Studio record in Los Angeles

The Podcast Tour

unHIDDEN: A Book for Men and Those Confused By Them

The Book Launch

The Strategy:

Rob started doing podcast interviews well before writing his self-published book unHIDDEN. The first round of interviews allowed the hosts and audience to ‘know, like and trust Rob’ prior to releasing his book (and asking for sales).

The Frequency:

4 x interviews per month
12 x interviews for 3 months during the podcast tour and book release.

Rob’s Takeaways:

“I did significant research into my field about men, which enabled me to have statistics memorized. During my podcast interviews, I found that the hosts really appreciated me knowing and speaking the numbers which added credibility to my message. Since then I have… gathered stats and new concepts, which leads to lively conversation.”