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Case Study

Spartan Up!

Spartan Race

The Client

Spartan is the world’s largest obstacle race and endurance
brand with 240 races in 40 countries and over 6 million
participants to date. Spartan has a large social media following of

Booking Guests

The Brief

To source guests that exemplify the essence of living a successful Spartan life and are willing to dig deep into sharing their secrets to success.

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Spartan Podcast

Sample Guests We Booked

The Talent Squad Spartan
Kristine Lilly Spartan
Isaiah Kacyvenski Spartan
Shaun T Spartan
Spartan up Mara
Chris Herren Spartan

Spartan Up Podcast

The Show

The Spartan Up podcast is the flagship interview series hosted by Spartan Founder and CEO, Joe De Sena.

Spartan Up’s mission is simple; to get people off the couch and keep them motiĬated to overcome obstacles in life. With more than 250episodes and 15 million downloads, The Spartan Up podcast is in the top 1% of all podcasts. The show also averages 50,000 views per episode on Youtube.

Talent Booker

The Bookings

The Talent Squad books on-location guest interviews for Joe across multiple locations in the USA each year including New York, Los Angeles, Boston, and Tahoe.

The Talent Squad has booked a range of guests on Spartan Up including Olympians, professional athletes from the NFL, NBA, and NBL, as well as authors, entrepreneurs, professors, adventurers, and celebrities.

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