When it comes to book publicity, the truth is, the media doesn’t care about the actual book. They care about you as the author! This is why publicity for authors is the key.Enter the age of the podcast tour.
The media is actually interested in your expertise and how you can inform the audience. The media wants to book you, as an expert (and thought leader) in your field, so you can teach the audience, inform them, comment on the news cycle and offer a point of view. The media wants you and your opinion for content. Your book is your business card and the confirmation of expertise. Yes, it will be mentioned but it’s not necessarily the focus (even though the content might be).
So, as an author your goal is media coverage for yourself (as an expert) as a vehicle for the book.
Original Author Goal
- Sell books
Actual Author Goal
- Sell yourself
3 Publicity Goals for Authors
1). Go from complex to concise:
- Narrow your focus
- Simplify your messaging into palatable concepts
2). Package your messages
- Choose your top 3 messages
- Craft your soundbites
3). Answer the interviewers question:
- Stay narrowly focused (don’t go too deep)
- Incorporate your soundbites (to be used as quotes)
- Stick to your top 3 messages
- Reframe when necessary to ensure interview fits your goal
Virtual Book Tours
Virtual book tours with multiple ‘stops’ over a concentrated period of time are hugely popular with authors as an economical option for significant coverage.
For more established authors, virtual book tours are often part of a larger PR campaign, however for beginning authors a standalone virtual book tour is a nice entry point into the book publicity arena. Authors starting with their first book launch can out can get their feet wet and ease into a book publicity campaign to gain media experience as a first step.
Author Blog Tours
Media coverage resulting from blog tours can include author interviews, book reviews, endorsements, author Q&As, guest blog posts, Facebook Lives, publishing excerpts, and book giveaways.
Podcast Tours For Authors
There’s no doubt that traditional book tours are a proven strategy to gain publicity for authors. However, the traditional city-to-city book tour costs a bomb and chews through hundreds of hours of your time with travel and time away from home (and writing). Podcast tours for self-published authors are a top choice for savvy authors who want maximize niche coverage and time.
Work With an Author Publicist
Are you an author ready to land media coverage? We specialize in publicity for authors. To find out more about working with us on your next virtual book tour, schedule a time to chat with Kelly.