Book tours are a proven strategy. However, the traditional city-to-city book tour costs a bomb and chews through hundreds of hours of your time. What if you are a self-published author footing the bill?
We’re talking traveling to the airport, checking in with the airline, going through security, waiting in the departure lounge, boarding the flight, flying time, getting off the plane, travelling to the hotel, checking into the hotel, unpacking, getting meals, travel to the event location, and you haven’t even spoken to a single person yet. Mind you, this is your first destination on a long list of cities. It’s no wonder authors are opting for the digital book tour.
Open your laptop, record your interview, close your laptop. Done.
When it comes to self-published authors, the digital book tour has become a no-brainer. In fact, a podcast tour is an investment in cutting costs and saving time.
The podcast tour strategy costs less and provides more bang for your buck and give authors back their time. They also provide self-published authors with an outlet. Accessing multiple micro-audiences on demand can be far more useful than one-off cap city bookstore appearance.
If you are a self-published author you already know that are your own publishing house, which means you are in charge of your own publicity. podcast book tours are an exercise in personal branding as well as driving awareness to your book.
Podcast tours not only fit nicely in your marketing strategy as a vehicle to reach a large number of listeners within a short window of time. They also enable you as a self-published author to batch podcast interviews (much like a satellite tour. )These tours are efficient and when strategically executed can be creative, compelling and lucrative.
Benefits of Podcast tour for self-published authors
- Easy link to Amazon in show notes
- Call to action
- Direct audience to lead capture for further promotion
- Podcasts are evergreen
- Opportunity to target niche
- Long term view not just one book
- Building self as brand not just one-time-sales