So you want to be a thought leader? Great! This quick overview of the 3 types of thought leaders will help clarify your direction before you launch your PR strategy.
1. The Visionary
“What no one else is talking about, but should be.”
Thought leaders identify areas that no one else in their industry is talking about. They make bold predictions and revel in going against the grain. Visionary thought leaders are always in front of industry trends. They exist at the intersection of insight, expertise, and passion. This approach is about finding the gap and a “what no one will tell you so I will” mentality.
2. The Newsjacker
“Comment on breaking news and trends as it happens.”
These types of thought leaders are on call to comment on breaking news and trends as they happen. Established experts (AKA trusted sources) provide a strong point of view on short notice.
3. The Data-Driver
“Combine unique data with expert analysis.”
Your original research and proprietary data is a great way to tell your brand’s story. Data-driven thought leaders combine unique data and with expert analysis. Producing educational content can be parlayed into PR opportunities.
What is a thought leader?
A thought leader is someone who shares forward-looking ideas without the expectation of a direct return.
To be a legitimate thought leader takes guts. A real thought leader has a willingness to go against the grain and is an instrumental person in defining their industry.