Soundbites in podcast interviews
Just because podcasts are long-form doesn’t mean you have 30 minutes to ramble. Instead, take a lesson from TV where the average soundbite is just seven seconds! Using soundbites in podcast interviews is crucial for everyone to have a win, win, win. We’re talking about the host, the audience, and the guest.
Podcast guesting is now embedded as part of PR strategies. Every podcast interview you do absolutely needs to incorporate carefully crafted soundbites. Sure, the form is raw and casual but that doesn’t mean it shouldn’t be strategic.
When working on designing your soundbites for podcast interviews crosscheck and verify effectiveness.
- Can what you say fit in an e-mail subject line?
- Could you see it on the front page of a newspaper?
- Could someone remember it well enough to quote you in conversation?
- Would it be the clickbait headline on social media?
- Could it be the title of a book?
Start with the end in mind
- What will be used in the episode promo?
- What are the audience takeaways?
- What one line do you want the audience to remember?
Podcast interview tips
Here are some tips I use to coach our agency podcast clients in delivering podcast interviews.
- Start or end your answer with short and crisp sentences
- Speak conversationally & avoid industry jargon
- Sound enthused when you deliver your soundbite. Yourself plus 20%
- Keep to one thought per topic (stay on message).
Same same but different
If a host asks you the same question in a different way, it means he or she wasn’t happy with how you answered it the first time around. They are giving you the chance to do better. They want a better soundbite! Don’t say the same thing the same way! Offer something different.
Say it again
- If you aren’t happy with what you said or how you said it then say it again and clean it up!
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