Just because podcasts are longform doesn’t mean you have 30 minutes to ramble. Instead, take a lesson from TV where the average soundbite is just seven seconds! Using soundbites in podcast interviews is crucial for everyone to have a win, win, win. We’re talking about the host, the audience, and the guest.
Podcast guesting is now embeded as part of PR strategies. Every podcast interview you do absolutley needs to incorporate carefully crafted soundbites. Sure, the form is raw and casual but that doesn’t mean it shouldn’t be strategic.
When working on designing your soundbites for podcast interviews crosscheck and verify effectiveness.
- Can what you say fit in an e-mail subject line?
- Could you see it on the front page of a newspaper?
- Could someone remember it well enough to quote you inconversation?
- Would it be the clickbait headline on social media?
- Could it be the title of a book?
Long form luxury of time
Yes, podcasts enjoy the luxury of time, which means you often have 30-60 mins but I invite you to think of the end result of the process. What will be used in the episode promo? What are the audiene takeaways? What one line do you want the audience to remember?
Here are some tips I use to coach our agency podcast clients in delivering podcast interviews.
- Start or end your answer with short and crisp sentences (AKA the sound bite).
- Speak conversationally & avoid industry jargon
- Energy is everything so sound enthused when you deliver your soundbite. Think of being yourself plus 20% (more energy).
- Keep to one thought per topic (stay in your lane and stay on message).
- If a hosts asks you the same question in a different way, it means he or she wasn’t happy with how you answered it the first time round. They are giving you the chance to do better. They want a better soundbite! Don’t say the same thing the same way! Fail. Offer something different.
- If you aren’t happy with what you said or how you said it then say it again and clean it up!