How the impeachment is effecting pitching podcasts
PR pros are struggling to land proinant coverage for anything non-impeachment-related. Spoiler alert, it’s only going to get worse as we enter full-on election-mode. The good news is that in the face of the political media onslaught, podcasts are relatively immune.
Here’s how to succeed in landing media coverage a year of political overwhelm. Pitch outlets that don’t cover politics at all!
The evergreeen and not-geocentric nature of podcasts mean PR Pros will be flocking and furiously pitching en masse.
Podcasts guesting payoffs in the media fragmentation game
Here’s where podcasts win. Fragmentation by topic (deep) not audience (wide). All those shows predicated on passion and obsession are in the cross-hairs of PR pros who are using fragmentation to their advantage during the what is essentially a political pitch lock-out. Podcasts payoff in the fragmentation game.
How to succeed in landing media coverage during political overwhelm
Choose focus over breadth!.Aim for outlets that already own the audiences that have clustered around those topics. Podcasts.
- Become an expert on topics
- Go deep (podcasts) not wide (broadcast)
- Offer value to the existing focused audiences
- Focus on pitching podcasts that serve those audiences
What does this mean for pitching podcasts?
As they say in the Hunger Games, may the odds forever be in your favor.